The Store

These days it seems everyone has a website, a blog, or at least a Facebook presence. I have to admit that I, a woman who prefers face-to-face contact, now find any business without a website to be ... well, either suspicious or lacking in motivation.


Perhaps you have a small business that operates from your home. Perhaps you have a product or service that is only provided in your own area. Does that mean you don't need a website? Sadly, I believe it means you really DO need high tech marketing. This contribution by Saul Martin shows that even a small and well-established business needs to keep up with the times.


When we took over the home goods store from my parents last year, there were some improvements we had to make immediately. A lot of these improvements were actual renovations to the store since it had seen better days, but that was relatively easy since my brother is a general contractor.

Once that was completed, we have to work on the marketing for the store which up until this point was virtually nonexistent. My sister worked a lot with computers so she helped us create a website, looking at registrars like www.domainnames.com to find the URL, adding photos and even video to the site, and basically just making the whole thing look really professional. I'm so glad she had the expertise!

I actually worked with our vendors to contract better deals in inventory specials, which is where I really shine. All in all, I think we've made great strides to helping the business become even better, and we actually all enjoyed working together as a family on this project!